Trakkster

Trakkster is a Stockholm-based brand insights company that transforms complex consumer data into clear, actionable decisions. The visual identity is built around the idea of tracking—translating movement, progression and behavioral patterns into a flexible graphic language. The custom symbol functions as both a distinctive logo and a dynamic visual system, capable of representing data flows, reports and user interactions across digital touchpoints. Beyond the identity, the project includes a modular report system, digital interfaces, social media assets and motion principles that reinforce the concept of continuous tracking and measurable growth.

Trakkster

A Stockholm-based brand insights company that transforms complex consumer data into clear, actionable decisions.

The visual identity is built around the idea of tracking—translating movement, progression and behavioral patterns into a flexible graphic language. The custom symbol functions as both a distinctive logo and a dynamic visual system, capable of representing data flows, reports and user interactions across digital touchpoints. Beyond the identity, the project includes a modular report system, digital interfaces, social media assets and motion principles that reinforce the concept of continuous tracking and measurable growth.

Client: Trakkster

Creative Direction: Ryan Pinheiro
Brand Strategy & Naming: Daniel Silander
Motion Design: Henrique Farias & Ryan Pinheiro

Deliverables: Brand Strategy, Visual Identity System and Editorial Report Design

Year: 2024

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